RIVER ISLAND – HIGH SUMMER 2017 MENSWEAR COLLECTION

For High Summer 2017, River Island showcases premium fabrics, utilitarian design features, and
relaxed silhouettes. Contemporary sportswear and chic casual pieces in a seasonally fresh
pantone are complimented by an array of everyday essentials to create a considered and
versatile summer look.
GRUNGE brings oversizing and statement fabrications to the forefront in a muted colour palette
of greys, deep red and burgundy. Pops of tie-dye and acid washing are layered beneath a rich
variety of textures offering a modern take on the grunge era. Slogan hoodies, heavy laundered
t-shirts and stone-washed denim delivers a relaxed and layered look, offset by the
contemporary aesthetic of the leather biker jacket and cropped tailored trousers.
90’S SPORT fuses vintage streetwear with technical design features of modern sportswear. 90’s
inspired football shirts and acid-washed denim are realised in subtle hues of sky and cobalt
blue. Towelling sweaters and waffle raglan t-shirts in fresh shades of golden yellow and lilac
invigorate and bring the collection up to date. Technical sports hardware and finishing’s
providing authentic detail while the block-colour tracksuit is essential in defining this look.
CALIFORNICATION offsets subtle neutral tones with bursts of neon orange, pastel pink and yellow
creating a seasonally fresh and varied colour palette. Oversized graphic t-shirts, ripped denim
shorts and caps are a stylish nod to the West Coast skater-boy aesthetic. The iconic MA1
bomber jacket is a hero piece from the collection, team with the vibrant printed shirts and swimshorts
for a look and feel that epitomises LA cool.
VENICE is a chic fusion of relaxed resort tailoring and slick separates. Single and doublebreasted
suiting is reimagined and infused with variety of premium fabrics and textures in a
clean colour palette of cornflower blue, dusty pink and stone. Unstructured linen jackets, microstriped
shirts and slick jewellery strike a level of compelling modernity and pair harmoniously with
the leather boat shoe, while the striped short suit is a contemporary alternative to formal
dressing.
NORMCORE SKATE infuses a masculine palette of navy, grey and stone with soft textures and
block construction to create a silhouette that is both chic and understated. Crisp white shirts,
blue-washed denim and white trainers evoke a subtle elegance whilst the array of lightweight
linen shirts, distressed knits and waffle t-shirts nail that signature off-duty ensemble.
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