Rubaiyat Saudi enters UAE market with German brand worth Dhs1.6b
ORSAY opens flagship store at Ibn Batuta Mall highlighting SS’17 collection
Dubai, UAE (March 28, 2017) – Rubaiyat, Saudi Arabia’s most renowned retailer created by Abdullah Binzagr and family, introduces ORSAY, a German fashion brand, to the UAE.
ORSAY stands for young, fashionable, good value outfits, in which women can express their individual femininity at all times.
With around 640 shops present in 30 countries, ORSAY which is worth 420million euros (Dhs1.65 billion) opened its flagship store in Dubai, located at The Persian Court in Ibn Batuta Mall, followed by another store in Sharjah.
In a special opening ceremony highlighted by a fashion show featuring the brand’s Spring/Summer 2017 collection, ORSAY introduced its line of feminine fashion targeting women customers who are not afraid to express their individual femininity through their outfits.
Antoun Abou Jaoude, Vice President Marketing, Rubaiyat, said: “As an established representative of more than 60 international luxury brands in Saudi Arabia, we are delighted to announce the launch of ORSAY into the UAE. ORSAY will cater to the UAE market where women freely express their taste and style in fashion. Our collections suit a broad range of women who look for charming, stylish and inspiring outfits for every occasion. ORSAY will offer in the region a well-coordinated product mix from Europe and Asia, resulting in a wide and constantly up-to-date selection of feminine outfits at an excellent ratio of style, quality and price We have initially opened two shops in the UAE and we are looking to expand the outlets in the coming years.”
Romana Pristavu, Brand Manager, said; “ORSAY designs outfits for modern, self-confident women who wish to dress according to their personal taste and style, always staying chic, feminine and trendy. We offer our customers highly fashionable clothes and accessories which can be perfectly combined in themes, ensuring that they can always dress femininely no matter what the mood and occasion.”
International fashion shows, trending celebrities and modern feminine, city and smart casual styles from the global fashion capitals have inspired the 2017 Spring Collection. The result is a fashionable collection full of fresh contrast featuring ornamental flower embroideries bloom; modern guipure lace and fluent dresses styled with bombers, metallic and military pieces. Nonetheless we stick to our principle to create fashion that is comfortable and makes women look good.
ORSAY has over 40 years of experience in designing, producing and distributing a broad and constantly up-dated selection of feminine outfits which perfectly balance style, quality and price. From 220 employees when it started in 1975, ORSAY has over 4,500 competent and motivated employees globally.
Discover the entire line of new feminine trends, chic and dynamic brand, ORSAY at Ibn Batuta Mall in Dubai, UAE. For the collection, visit www.orsay.com
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ORSAY passionately designs feminine outfits for every style and personality and has thus developed into a successful fashion brand for young women.
ORSAY stands for young, fashionable, affordable outfits that allow women to express their femininity at all times. ORSAY wants all women to afford to express their femininity individually as the company designs outfits for modern, self-confident women who like to dress themselves according to their personal taste and style, trendy and feminine. Represented in more than 640 ORSAY shops, ORSAY is a vertically organized fashion company and dominate the entire chain from design through manufacture to sales. ORSAY offers a well-coordinated product mix from Europe and Asia, resulting in a wide and constantly up-to-date selection of feminine outfits at an excellent ratio of style, quality and price.
Celebrating 37 years at the forefront of luxury retailing, Rubaiyat is a pioneer in bringing the fashion world’s leading brand names to Saudi Arabia, Dubai and Bahrain and enjoys the status of being the kingdom’s foremost leading luxury goods retailer, having expanded its product range from men’s fashion, ladies and children’s wear to include accessories, fragrances, crystal, silverware and designer home furnishings as well as Jewelry and watches.
Through its stores located in all the key cities across Saudi Arabia, Rubaiyat has succeeded in achieving longstanding relationships with its loyal high-end customers and is the first choice partner for brands seeking a solid heritage and representation. From franchising licensed international fashion brands to its own chain of multibrand and monobrand boutiques, Rubaiyat exclusively represents and operates more than 50 standalone franchised boutiques throughout Saudi Arabia, the UAE and Bahrain.