Dubai – Sanabel Al Salam Food Company is a chocolatier and sweets chain that was established in Riyadh, KSA 25 years ago. With 150 existing shops in Saudi Arabia, it is considered to be one of the largest sweets and confectionery chains in the kingdom today. The company is now on track to open up new markets beyond the Saudi market with its very first shop outside the kingdom opened in Dubai on Saturday December 8th in Al Barsha Mall, with presence of celebrities, media, bloggers, and VIP guests.
According to Dr. Saleh Bin Nasser Al Qahtani, “When we have decided to expand our operations on a regional level, Dubai was our first choice, and that is due to the vast international presence of different companies and brands, as well as the facilities the city offers, in terms of logistics and services.”
Sanabel Al Salam, which translates into “The Spikes of Peace” in Arabic, prides itself in the quality and the passion in which their sweets are made off, delivering a high standard of different tastes and products.
Dr. Saleh believes that the Dubai operation will be a stepping-stone for the company’s expansion plans on both regional and international levels.
He also reiterated “the need to build the company’s operation regionally while eying other international markets in the near future.”
The company that had a long journey of building their name in the Saudi market as one of the finest chocolatiers in the kingdom, has been delivering on its plans and aspirations ever since its inception, believes it is the right time to take their well-earned Saudi reputation of quality and passion to the next level.
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