25th year of Malaysia participating in ATM, Dubai 2018 Launching VISIT MALAYSIA 2020 PROMOTION CAMPAIGN

Dubai, 21 April 2018: The Malaysian Director General of Tourism Datuk Seri Mirza Mohammad Taiyab, will be leading a delegation of 108 Malaysian participants from 69 organizations to attend the Arabian Travel Market (ATM), scheduled from April 22 to 25, 2018 in Dubai.

The Malaysian delegation will comprise of different hotels, resorts, travel agents, tourism product owners, and Malaysian states tourism offices representatives. During the 4-day event, they will be highlighting their respective tourism products and services that are tailored carefully to cater for the Middle East market.

Datuk Seri Mirza Mohammad Taiyab, Director-General, Tourism Malaysia will also be launching “Visit Malaysia 2020” promotion campaign during the press conference. This campaign is planned to attract more tourists from Middle East to its shores by offering more benefits, better services and new attractions.

Datuk Seri Mirza Mohammad Taiyab, Director-General, Tourism Malaysia

Datuk Seri Mirza is scheduled to meet with senior figures from the aviation, tourism and travel industry. He is also invited to be a Keynote speaker in “the 1st International Conference” in University of Sharjah (Khorfakan Campus) on Sustainable Tourism Development.

In addition, Datuk Seri Mirza will host visitors and dignitaries at a Gala Dinner at one of the luxurious hotels in Dubai to thank Dubai’s tourism industry, as well as local media for their continued support to Malaysia’s tourism industry.

“Malaysia is proud to be associated with the Arabian Travel Market as the leading tourism event in the region, which will provide leading business opportunities in the Middle East. The Arabian Travel Market is of course an ideal platform for the Malaysian delegation to communicate and form strategic alliances with suppliers, which will help strengthen Malaysia’s presence in the Gulf region. ” Datuk Seri Mirza said

Datuk Seri Mirza added:’The Malaysian participation in ATM aligns with Tourism Malaysia’s tremendous efforts to boost arrivals from this market by highlighting the country’s latest attractions, shopping destinations, family fun, eco adventure and tourism, honeymooners products, and luxury holidays”.

The Tourism Malaysia will launch number of packages during the Arabian Travel Market in cooperation with industry players in UAE such as Dnata Travel & Explore the Wonders. The Tourism Malaysia also is in discussion with Etihad Airways to start a marketing campaign for GCC and Egypt market.

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