The Parah Swimwear Collection for Summer 2018

An unmistakable taste capable of enhancing the uniqueness and style of every woman

Dubai, UAE (April 17, 2018) – Parah, the Italian famous fashion beachwear, underwear and ready-to-wear brand, presents the new Parah swimwear collection for spring / summer 2018, an unmistakable taste capable of enhancing the uniqueness and style of every woman.

Developed in seven series, the new Parah spring / summer 2018 swimwear collection offers refined creations, where the materials follow the feminine silhouette with lightness and softness, thanks to the use of technologically advanced fabrics.

Feel the energy charge and brio of the creations of the Paradisea series, where the vivacity of the tropical gardens comes to life in the only variant printed in bright colors of orange, yellow, turquoise, blue and burgundy with evident macramé embroidery on a bikini and whole or through the hand-made decoration that completely reproduces the motif, giving it extreme brightness thanks to the alternation of opaque and polished beads of different sizes, colors and nature. 

A contrasting white / black, natural / gold and black / red lace pattern with macramé tone detail distinguishes the Glam Latino series. A charmeuse printed for a gypsy style that finds the application of macramé petals to decorate bikinis, whole and soft garments in stretch jersey, to embellish with inserts of flounces the whole from the deep V-neck or the kaftan in voile of silk and cotton. 

While the Ethnic flavor for the Tribal Chic series comes in a solid color in the colors of black, grenade, orchid and olive alternating with a print placed with charm in the two color palette of earth and fire, in which stands out the proposal of a slipper in eco-leather with a gun metal and platinum effect.

Colors Of Parah warm the spirits with red, black, light blue, blush pink and purple, full colors for a very fine fabric that offers a shiny matt effect where inserts of velvet petals come live with layered design.

Emotions Of Colors is made with geometric pattern, embellishing the suggested creations in the colors of black, blue, coral, acid green and bougainvillea.

The savage soul of the Savana series characterizes the animal print with evident golden details, for a sculptural look of bikinis and whole of the design concept line. 

And finally, the Gold and Sand series is innovative and full of details. Two seemingly opposite worlds coexist suggesting multiple solutions. 

The whole collection of Parah swimwear for spring / summer 2018 comes with comfort, style and prestige for Made in Italy creations, capable of enhancing female beauty through the bikinis, two pieces, whole, Trikini and out of water models.

The Parah Collection of beachwear for summer 2018 is captivating, sensual and elaborate. Discover the the whole collection for both men and women at Dubai Mall.

About Parah:

Parah, a leading brand in Italian fashion founded in the 1950s by Giovanni Piazzalunga and Edda Paracchini became a huge success in the span of two decades for garments that emphasised a woman’s femininity. Driven by innovation and blending intense product research, it anticipated and pioneered changes in the fashion industry, transforming the swimsuit into an object of pure fashion in the 1970s. Ensuring finest quality in the production and craftsmanship of its products, every step of the production process, from style design to manufacturing with cutting-edge machinery is done in Italy ensuring 100% Made in Italy garments that successfully blend absolute comfort with fashion. It offers four lines: Parah, Impronte Parah, Parah New Generation and Parah Uomo. Parah boutiques can be found across the world in Italy, France, Germany, USA, Great Britain, Holland, Australia, Russia, Ukraine, Portugal, Poland, Switzerland India and Singapore. Here in the UAE you will find Parah’s store at The Dubai Mall showcasing its Parah Women, Parah Men and Impronte Parah lines.

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