Global attraction, IMAGINE, breaks second GUINNESS WORLD RECORD title for the largest permanent projection mapping in the world

Dubai, UAE, 4 May 2017: Dubai Festival City, welcomed thousands of visitors to Festival Bay on the evening of Thursday 4th May as part of the launch of its second record-breaking IMAGINE show – A Child’s Dream.

At the event, GUINNESS WORLD RECORDS officials confirmed that IMAGINE has the largest permanent projection mapping in the world, after achieving the largest water screen projection in the world at its launch in December.

More than 5000 people were treated to an array of entertainment, including star performer Lynn Al Hayek winner of The Voice Kids Arabia 2016, who made her UAE debut, as well as prize-giveaways hosted by Kris Fade and the Virgin Radio Street Team. The pinnacle of the evening was a jaw-dropping display of fireworks to celebrate the new show, which takes spectators on a wonderful journey through the vibrant imagination of a young child.

During the event, Dubai Festival City gave kids and adults alike the chance to have their dreams come true. Crowds queued up at the IMAGINE ‘Dream Station’ to sketch their dreams which were projected on the InterContinental Dubai Festival City using special digital technology. The Dream Station will be open to all every day from 6pm onwards until the 17th May

According to Steven Cleaver – Director, Shopping Centres Dubai, Al-Futtaim Group Real Estate, “To be a double GUINNESS WORLD RECORD holder is something we are truly proud and are privileged to be able to share it with our thousands of visitors. Dubai Festival City is a place for celebration, so we cannot wait to share another spectacular addition of the daily IMAGINE attraction to our guests over the coming weeks and months. Festival City has become a hub for entertainment, dining and leisure, so we expect visitors to come and visit us again, to enjoy the IMAGINE shows in a world class environment.”

Dubai Festival City’s global attraction IMAGINE is available to watch for free every day throughout the year, with the shows ‘A Child’s Dream’ and ‘Stardancer’ commencing after sunset at Festival Bay.

Dream Station Location: Festival Square
Date: 4-17th May, 2017
Time: Starting 6pm to mall closing
IMAGINE Show Daily Schedule Star Dancer and A Child’s Dream

Weekdays: 7pm, 8pm, 9pm, 10pm

Weekends: 7pm, 8pm, 9pm, 10pm, 11pm

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IMAGINE is Dubai Festival City’s record-breaking daily attraction, which transforms Festival Bay with its cutting edge multi-media technology. Boasting the largest water screen projection in the world and the largest permanent projection mapping in the world – a Guinness World Records breaker, it features the latest entertainment technology in water, pyrotechnics, lasers, lights and dramatic effects. This unique sensory experience, harnesses the power of light, water, and fire, combined with giant aqua screens, 30 fountains and surround sound to connect with audiences and produce a show like never seen before.

IMAGINE is part of a Dh1.5 billion ($408 million) expansion programme by Al-Futtaim Group to reinvigorate Dubai Festival City as one of the UAE’s most exciting destinations.

About Dubai Festival City Mall

Dubai Festival City Mall is a landmark 2m sq. ft. urban retail destination which forms the epicenter of Dubai Festival City, one of UAE’s most exciting retail, dining and leisure destinations. Set on the historic Dubai Creek, Dubai Festival City Mall has undergone a radical transformation which now offers almost 400 world class retailers, 75 restaurants – many of which will feature waterfront dining at Eataly, Chili’s, Cheesecake Factory, Joe’s Crab Shack, Mama Fu’s, Fratelli La Bufala, Manhattan Fish, Bucca di Beppo and some of Dubai’s most photographed sunset vistas. Some of the latest additions include Top Shop; and world renowned fashion brands Coach, DKNY, Kate Spade, DVF, Armani Exchange and many more.

For More Information on Dubai Festival City Mall: http://www.festivalcentre.com

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

For More Information on Al-Futtaim: http://www.alfuttaim.com


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