he Malaysian Minister of Tourism and Culture Dato’ Seri Mohamed Nazri Abdul Aziz will be leading a delegation of 142 Malaysian sellers from 71organizations to participate in the Arabian Travel Market (ATM), scheduled from April 24 to 27, 2017 in Dubai. The Malaysian delegation will comprise a concoction of different hotels, resorts, travel agents, tourism product owners, and Malaysian states tourism offices representatives. During the 4-day event, they will be highlighting their respective tourism products and services that are tailored carefully to cater for the Middle Eastern market. It is noteworthy that Malaysia’s tourism industry has recovered fast in 2016 from the decline in number of arrivals in the previous year, as the number of tourist arrivals to Malaysia in 2016 increased by 4.0% in comparison to the same period in 2015, Malaysia received 26.8 million tourists in 2016 as opposed to 25.7 million tourists in 2015, and the target for this year 2017 is 31.8 million arrivals, to increase until reaching the set goal for the year 2020 of 36 million tourist arrivals, generating 168 billion Malaysian Ringgits.
Dato’ Seri Mohamed Nazri Abdul Aziz will officially launch the Malaysia Pavilion on April 24 at the ATM, followed by the launching of an online travel portal titled “Salam Standard Premium” incepted by the Malaysian Islamic Tourism Centre (ITC), he will then have meetings and interviews with members of the media at a press conference scheduled after the official launching.
The Malaysian participation in (ATM) aligns with Tourism Malaysia’s tremendous efforts to boost arrivals from this market by highlighting the country’s latest attractions, shopping destinations, family fun, eco adventure and tourism, honeymooners products, and luxury holidays. It is noteworthy that Dnata government & corporate travel; one of the biggest travel services provider corporations in the UAE that has strong global presence in 84 countries have intentions to bolster the status of tourism in Malaysia through increasing awareness of the beauty of the country and its variety of world-class tourism attractions.
Dnata government & corporate travel will have a pro-active attitude towards promoting tourism in Malaysia and to collaborate with Tourism Malaysia towards enticing more tourists from the region to visit Malaysia. Dnata government & corporate travel stated that Malaysia is considered a unique and must-visit destination as it possesses an amazing blend of nature, culture, and most importantly people, where the various beaches, landscapes, mountains amongst many other tourist attractions testifies to the country’s potential, making it a sought-after destination for tourists from different spectrums, whether for eco-tourism, adventures, diving, or sight-seeing . Dnata government & corporate travel is world-renowned for their works, where they consider Malaysia a great destination for a tailored dream holiday package, show-casing the strengths of the Malaysian tourism infrastructure that appeals to individual and group leisure travelers alike. The ATM 2017 marks the 24th anniversary of Malaysia’s participation in this prestigious event, which testifies to the country’s constant interest & intrigue in the West Asian market and its commitment to attract more tourists from this region where as it has an outstanding potential that is fully recognized by the Malaysian officials, where Tourism Malaysia will host a Gala Dinner at Grand Hyatt Dubai on the 25th of April 2017 (The Malaysian Pavilion is located in Hall 3, booth no. AS2220, Dubai International Convention and Exhibition Centre)