Majid Al Futtaim’s City Centre Mirdif hosted spectacular fashion shows featuring the seasons latest trends

Dubai, UAE; March 30, 2017:  Majid Al Futtaim’s City Centre Mirdif wowed visitors with an incredible runway show featuring the seasons latest collections yesterday on March 29, located at the mall’s Central Galleria attended by two of the city’s most esteemed fashion experts, Mina Al Shaikhly and Fashion Pirate yesterday on March 29.

Underscoring Majid Al Futtaim’s commitment to create great moments for everyone, everyday, families and friends were delighted by a thrilling re-enactment of the popular ‘Beauty and the Beast’.

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The mall’s SS17 collections, that are now available to shop in stores, were unveiled to an audience of media, visitors and tourists as the models displayed glamorous looks from a selection of participating retailers including Desigual, Levis, Karen Millen, Juicy Couture, Lipsy, Koton, Garage, Superdry, Aeropostale, TATI, New Look and Matalan.

On March 30, looks from childrenswear and mommy-to-be brands such as: Pumpkin Patch, Destination Maternity, Petit Bateau, The Childrens Place, Forever 21 and Forever 21 Kids Marks & Spencer, Nike, Cath Kidston, Nine West, Charming Charlie and Toms will showcase their latest collections.

On March 31, City Centre Mirdif’s collaboration with the popular eco-friendly kids group ‘Trashion’ will take centre stage. The show will feature an exciting display full of creativity and promoting messages of environmental responsibility. Gifted children will display their designs, made using recyclable materials. The top three young designers will be rewarded with cash prizes worth AED 5000 for first place, AED 2500 for second place and AED 1000 for third place.

Also, on March 31, the latest collections from Moonsoon and Monsoon Kids, Z Generarion, Stradivarius, Debenhams, Galvanni            M, Promod, Jennyfer, Muji, Aldo and Aldo Accessories and lastly, Dune will be shown in a compelling closing fashion presentation.

Until April 15, visitors who shop for AED250 at City Centre Mirdif will have the opportunity to win a AED20,000 shopping spree every week. Shoppers can double their chances of winning if they spend at any of the fashion outlets in the mall. Additionally, visitors who spend AED600 at City Centre Mirdif during weekdays can win instant prizes.


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Note to the Editor:  The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer:  All facts and figures in this release are accurate at the time of issuance.

About City Centre Mirdif

City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 22 million visitors annually. Spread over 204,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility.  City Centre Mirdif’s unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas.

City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.

City Centre Mirdif opened in 2010, and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. For more information, please visit: or or or CityCentreMirdif.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 34,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 170 outlets in 15 countries.

Majid Al Futtaim operates 242 VOX Cinema screens and 28 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company is parent to the consumer finance company issuing ‘Najm’ and ‘Voyager’ credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

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