LES MILLS – THE GLOBAL LEADER IN GROUP FITNESS REVEALS  RESULTS OF THEIR GLOBAL FITNESS SURVEY  

Dubai, United Arab Emirates, 22nd February 2022 – Les Mills – The global leader in group  fitness has revealed the results of their Global Fitness Survey today. The Les Mills 2021 Global  Fitness Survey features insights from 12,157 consumers across 14 countries and explores how  the pandemic has changed our fitness habits and spotlights the trends that will shape our 

workouts in the years to follow. 

According to the Global Consumer Fitness report the gyms around the world are seeing a massive  recovery as we emerge from the pandemic in 2021 and 2022, with fitness fans anxious to get  back to live fitness workouts. Additionally, in the Middle East gyms are on a strong path towards  recovery, with class occupancy catching up at 88% pre-COVID levels. And other global markets  are up by 120% of pre-COVID membership levels where capacity restrictions have lifted. 

Furthermore, after months of isolation and a year of enforced home workouts, the appetite for live  fitness experiences in groups is soaring, with 85% of gymgoers interested in trying live classes in  their facility. Two-thirds of global gym members (67%) prefer working out with others in small or  large groups, whereas this number is even higher in The Middle East with 79%, while live classes  in clubs are nearly twice as appealing as online classes that are live streamed (done by 44% of  members vs 23%). 

These findings were revealed at a panel discussion hosted by Les Mills on the 22nd February  2022 in Dubai. The event featured an esteemed line up of fitness and hospitality experts who  gathered to discuss the latest fitness trends and the future of the global fitness community.  

“After months of being stuck at home, people can’t wait to get back to fitness facilities and enjoy  their favorite workouts. Many people have missed the thrill of a busy class and the extra motivation  you get from working out with others while being led by a trained Instructor. We are looking  forward to adapting to the gradual changes in the coming years”, said Glen Stollery, CEO, Les  Mills International – India, Middle East and Africa. 

The pandemic has encouraged consumers to prioritise their health, with 50% focusing more on  their wellbeing in 2021. 82% of consumers regularly exercise, while 75% of this group indulge in  gym-type activities, making fitness the world’s biggest sport.

In a world awash with technology, people have never played a more integral role in shaping the  member experience. Thus, the quality of Instructors is identified as the single most important  factor for gymgoers when choosing a live class, favored by 28%, ahead of the quality of music  (24%) and type of class (21%). Quality Instructors are cited as a key component of the live revival, 

meeting strong consumer demand for added motivation and deeper interactions. This percentage  is 5 times higher in the Middle East with 67% of gym-goers saying Instructors are a significant  factor in choosing a gym to join. 

The impact of the Covid-19 pandemic on the fitness landscape is evident throughout the report.  The digital fitness boom looks set to last, with 80% of gym members planning to continue using  digital workouts post-pandemic. 

‘Omnichannel Fitness’ – a blend of in-gym and digital home workouts – is tipped to gain traction  as we emerge from the pandemic, with most exercisers (59%) favoring a 60:40 split between gym  and home workouts. Clubs that can bridge that gap between the digital and physical world to offer  members an omnichannel fitness experience will be best placed to thrive across all domains. 

Though live fitness experiences remain at the pinnacle, the digital fitness boom and the growth of  home working mean today’s fitness consumers demand a connected fitness experience which  offers convenience and enables them to maintain a more active lifestyle. 

Lockdown has also created a new generation of fitness fans who have taken tentative steps into  fitness and are now deciding next steps, with 27% of regular fitness enthusiasts describing  themselves as ‘absolute beginners’. 

Taking top spot in this Global survey is HIIT – that remains hugely popular, particularly among  the key Millennial and Gen Z – and it’s great for operators too. The report finds that 82% of  consumers now regularly exercise (or soon plan to), while 75% of this group do gym-type  activities, making fitness the world’s biggest sport. HIIT is favored by 32% of participants, closely  followed by Indoor Cycling (30%) and Dance classes (29%). 

But it’s not just HIIT-heads who are loyal, 58% of members say they would likely cancel their  membership if their gym took away their favorite class. Participants are also highly discerning,  with 86% choosing to do branded classes, and 62% stating the presence of quality elements are  key to deciding which classes they attend. This number is high in the Middle East, where 66% of  gym-goers are more likely to go off for branded class. 

The survey also shows that out of-all the recent shifts in workplace culture, the need for every  employer to consider a wellness plan for their teams is priority. Around 44% of employers are now  including wellness offerings as part of their employment package. Employees – particularly  Millennials and Gen-Z – are seeking companies who take notice of these trends and actively 

support the wellbeing of their people.

Data also suggests that people who have access to fitness via their employer work out 43% more  than those who don’t, of which 35% of global exercisers and 40% of the Middle East exercisers work out to reduce stress. 

“Here at Les Mills, we believe in the power of sharing to grow the fitness industry’s footprint. All  the figures within this report are drawn from the Les Mills Global Consumer Fitness Survey and  our own Les Mills club data”, said Glen Stollery, CEO, Les Mills International – India, Middle East  and Africa. 

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